Sales and Marketing Efforts to Target Food, Bakery, Beverage and Processed Food Manufacturers that Use Specialty Ingredients and Food Additives in Their Products
AkzoNobel Functional Chemicals has selected Viachem Ltd. to be its sales and marketing representative in the United States for its Akucell® line of carboxymethyl cellulose(CMC) food additives, the two companies jointly announced today.
Most processed food has cellulose gum in it to provide the right composition and appearance for the final product. CMC additives act as thickeners and stabilizers; they also control crystallization, moisture retention and fat uptake to give food manufacturers the best possible composition and customer-pleasing results in their final products. Akucell offers a wider range of food-grade cellulose gums than anyone else in the world, allowing Akucell customers to choose just the right CMC for their needs.
Bob Myers, commercial manager for AkzoNobel Functional Chemicals North America, said, “We have great confidence that Viachem will rapidly expand market share for the cellulose gum Akucell with its unique model for marketing, selling and distributing specialty food ingredients.”
“Viachem has an excellent track record of selling other AkzoNobel products to food and beverage manufacturers,” Myers added. “As a well-known and trusted supplier, Viachem is unmatched in the industry.”
Kyle Einhorn, vice president of business development of Viachem, said, “We are delighted to welcome the Akucell line of CMC food additives to the Viachem portfolio of specialty food additives. We look forward to many years of successful partnership. With Akucell we are aiming to significantly grow the USA customer base just as we did with AkzoNobel ‘s chelates products.”
About AkzoNobel Functional Chemicals
AkzoNobel Functional Chemicals produces chemical intermediates, performance chemicals and end-use consumer products, including cellulosic specialties such as Akucell, chelates such as Dissolvine®, ethylene amines, metal alkyls, micronutrients, organic peroxides, polysulfides, redispersable powder polymers, salt specialties and sulfur products.
AkzoNobel is the largest global paints-and-coatings company and a major producer of specialty chemicals. AkzoNobel supplies industries and consumers worldwide with innovative products and are passionate about developing sustainable answers for customers. Its portfolio includes well-known brands such as Dulux® (known as Glidden Professional® in the United States), Sikkens, International® and Eka. With operations in more than 80 countries, AkzoNobel’s 55,000 people around the world are committed to excellence and delivering “Tomorrow’s Answers Today™.”
Headquartered in Amsterdam, the Netherlands, AkzoNobel is a Global Fortune 500 company that consistently ranks as one of the leaders on the Dow Jones Sustainability Indexes.
For more information, visit the AkzoNobel Functional Chemicals website: www.akzonobel.com/fc.
Viachem Ltd. serves a growing portfolio of chemical producers by offering exclusive sales and marketing representation for fine ingredients and specialty chemicals to customers throughout North America. Viachem specializes in the food and beverage, personal care, paints and coatings, industrial and household cleaners, specialty waxes, pharmaceutical, neutraceutical and cosmeceutical industries.
Founded in 2006, the company is headquartered in the Dallas suburb of Plano, Texas, and maintains warehouses throughout the United States.
In 2011, Viachem was named to the prestigious SMU Cox Caruth Insitute for Entrepreneurship’s “Dallas 100™,” debuting in the 30th position.
For more information, visit the Viachem website: www.viacheminc.com.