Viachem, an innovative distributor of specialty chemicals and ingredients, is partnering with Genomatica, a widely-recognized technology leader for bio-based chemicals, to market, sell and distribute Genomatica’s natural, award-winning Brontide™ butylene glycol to the personal care market in North America.
Viachem expects Brontide to be a compelling drop-in replacement for petroleum-based ingredients currently used in personal care products—for moisture retention, improved texture, antimicrobial properties and as a stabilizer for extracts.
Since its release, Viachem has seen a strong interest from end-users in Brontide. At a recent personal care industry preview at SWSCC, Brontide commanded the attention of many formulators, leading to numerous requests for product samples.
“Brontide is opening doors for personal care manufacturers looking to create more natural products, and we anticipate widespread interest in the months ahead,” said Mike Efting, Viachem’s founder and president. “Brontide gives our customers a natural alternative that delivers the same formulation properties as petroleum-based material, helping them to differentiate their brands.”
Viachem uses a multistep, strategic approach for marketing better, differentiated ingredients. The company is at the forefront of personal care trends; offers an extensive product portfolio; and employs experienced sales professionals that are chemists and biologists, to better serve their customers. Viachem’s unique sales and marketing model earned them a finalist spot in the Best Business Innovation category for the ICIS Innovation Awards.
“Viachem knows the personal care market and understands how Brontide can help formulators develop better, more natural products,” said Damien Perriman, Genomatica’s senior vice president, Specialty Chemicals. “The company’s innovative approaches to marketing and customer support, as well as their reputation, make them the ideal partner for distributing Brontide in North America.”
Viachem, Ltd. is Where Chemistry Delivers Results. A leading sales and marketing distribution company, Viachem strives to be the go-to choice for chemical suppliers and North American manufacturers utilizing those elements who desire sales growth and reliable distribution of chemicals and ingredients through our unique sales model, elements of inside and skill-based sales, technical expertise, responsible distribution and market transparency. Located in the Dallas metroplex, Viachem was founded in 2006 and is a member of the National Association of Chemical Distributors (NACD).