Since the 2018 Farm Bill passed, legalizing cannabinoids derived from hemp, cannabidiol has taken the food and beverage industry by storm. This is a prime yet time-sensitive market opportunity for beverage producers, as studies have shown that mixing CBD with caffeine can render a favorable outcome for consumers of these popular beverages.

The benefits of CBD

There are numerous claims about the benefits of CBD circulating the internet, but at Viachem, we’re only interested in what the science has to say. Several pieces of evidence prove that CBD acts as a positive compound in different treatments to manage several health conditions, such as psychiatric and neurodegenerative disorders. In a 2018 review of studies, CBD was shown to have antidepressant, anxiolytic, antipsychotic and neuroprotective properties. According to a 2016 clinical study, CBD oil was documented as being an effective alternative to pharmaceutical medications when it comes to decreasing anxiety and treating sleep issues.

Combining CBD with caffeine

So how do CBD and the caffeine in coffee and tea work synergistically? Caffeine is proven to increase alertness, reduce fatigue and improve performance on vigilance tasks. It’s a central nervous system stimulant, while CBD sedates the central nervous system. One study found that CBD oil interacts with the neurotransmitter adenosine, which primarily affects mental alertness by making us feel tired. Caffeine prevents adenosine from doing its job by attaching to the receptor itself, keeping us awake. CBD, on the other hand, is a modulator of adenosine, which means that it works by improving the efficiency of the adenosine receptors directly. In summation, caffeine weakens adenosine and CBD strengthens it, so they balance each other out.

The wonder of CBD in coffee and tea

Essentially, CBD coffee and CBD tea can provide energy without the jitters, especially for those sensitive to caffeine, because the cannabidiol neutralizes the adverse side effects of drinking caffeinated beverages. Since over 75% of Americans drink coffee and over 159 million Americans drink tea daily, this is a prime opportunity for new CBD-infused beverage products to debut on the market.

An opportunity for the food and beverage industry

Viachem offers the purest CBD on the market. You can view our wholesale selections here. The market will not stay unsaturated forever, so we recommend jumping on this opportunity!

By |2021-09-20T13:37:47+00:00September 1st, 2021|Blog|

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