Best Content Practices in an Emerging Market

According to Nutrition Business Journal, domestic sales of CBD and hemp products had an increase of 57 percent from 2017, reaching $238 million in 2018. CBD products are popping up everywhere, from luxury retail chains such as Barneys and Neiman Marcus to cosmetic and personal care retailers like Sephora and CVS. Even shoe brand DSW has opened kiosks promoting CBD products in 96 of their stores. 

CBD and hemp products are now featured in fitness clubs, e-commerce sites, the paints and textiles industry, pet shops, smoke shops, book stores and boutiques. CBD has arrived, and there are so many opportunities for manufacturers and retailers to deliver CBD products. This also means that compliant CBD marketing is a new territory. 

Compliant content that stays within the FDA and FTC legal framework around hemp is critical for distributing your nutrition or personal care CBD oil products. 

Whether you are marketing your own product or looking for a trusted CBD supplier, these are the four key tips that you should follow when creating content:

  1. Be transparent about your product’s ingredients. Include all of your ingredients as well as information about your business on your label, and share where your company sources it’s CBD and how the hemp is grown. Find out more about compliant CBD packaging and labeling here. 
  2. Avoid making function or structure claims. There is not much-supporting science for CBD yet. Don’t imply a product could replace a drug, make disease claims or mention pain relief. The FDA and FTC jointly have cracked down on companies making false claims about treating diseases. You can say things such as “it’s effective” without making specific claims. Stay away from any content with pharmaceutical connotations as anything that implies drug status invites a lawsuit, in addition to regulatory concerns. 
  3. Be cautious when discussing topicals. It is tempting to discuss pain relief and joints when it comes to CBD topicals, but doing so is risky. You cannot make structure/function claims for cosmetics, which is important to note as most CBD oil on the market today is found in topicals and cosmetic products. 
  4. Share science-based information and educate with third-party literature. There is an opportunity to remain compliant while teaching customers about the benefits of CBD by sharing research. Proudly display balanced, science-based information in a place that’s physically separated from products. It cannot mention a specific manufacturer or brand, even with a sticker. 

Find a CBD oil supplier that understands and prioritizes current federal and local regulations around hemp. At Viachem, we proudly partner with Folium Biosciences, the world’s largest premier manufacturer of water-soluble CBD oil. They are industry-leading and have set the standard for hemp manufacturing. For more information or to request a sample, contact one of our technical sales representatives at [email protected]

 

By |2019-07-25T22:02:21+00:00July 23rd, 2019|Blog|

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