FLORHAM PARK, N.J., June 9, 2010 — BASF Corporation has entered an agreement with Viachem, Ltd., of Dallas, Texas, to serve as an authorized distributor of phenoxyethanol and other biocide products including bronopol and glutaraldehyde.
“We selected Viachem based on its approach to using a comprehensive and customized market analysis to identify potential and existing users of a specific chemical product,” said Todd Butler, Biocides Product Manager, Care Chemicals, for BASF in North America. “We believe that our partnership with Viachem will help us to better serve our key markets and help us expand our customer base.”
As a BASF distributor, Viachem will now offer the following BASF products:
“The phenoxyethanol and biocide product lines are an excellent fit for Viachem, and the Viachem sales model is an attractive option for BASF as it expands sales within existing markets to serve a wider range of customers,” said Mike Efting, President and Chief Executive Officer of Viachem.
Viachem is headquartered in Plano, Texas, and serves customers nationwide using a sophisticated marketing and sales model that helps manufacturers increase their customer base. Viachem’s services to chemical purchasers include third party verification and quality control, as well as formulation assistance and competitive pricing for specialty chemicals used in a wide range of industries. For more information, contact Mike Efting at 972-265-0405, or visit the company’s Web site at www.viacheminc.com.
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,000 employees in North America, and had sales of $13 billion in 2009. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €50 billion in 2009 and had approximately 105,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.
Ariel Herr for Viachem
Laura Partynski for BASF